Designer Role
Research,Wireframe, Prototype, User Testing
Tools
Figma
Timeline
4 weeks
Nezz
A Fintech-Enabled Marketplace for High-Value Items
Team
This project was completed with two other designers.
Overview
Nezzapp.com is a marketplace designed for high-value items, empowering businesses and users to securely buy and sell. By thoroughly verifying buyers and sellers before transactions begin, Nezzapp.com ensures secure transactions and prevents scams. This verification process also streamlines negotiations, making the buying and selling experience smooth and fast.
Existing product
There are multiple existing marketplace which provides the ability to buy and sell but none of them are specialized for high value products and quality control is not inbuilt as part of the marketplace.
User Pain Points
Business Goals
The goal of this project was to enhance business/user experience to buy/sell by:
Empowering secure transactions.
Keeping quality control by rigorous verification of listed items.
How Might We
Gain trust of users by keeping the quality control of the listed products.
Making the user buying experience safe and smooth.
Keeping quality control by rigorous verification of listed items.
User Flow
The First flow describes Listing seller process new user experience, Existing user signed in or existing user not signed in.
The second flow describes the buying process where user can buy stuff if the user is existing or logged in or not logged in or logged in with sufficient money in their wallet or not sufficient money in their wallet
Rest of the flow describes the Wallet flows.
Listing Seller Process
There are multiple existing marketplaces but all of them have some or other issues which are faced by users of those marketplaces. Listing the pain points mentioned by users:
Safe and secure transactions as many of them don’t have the integrated wallet experience which doesn’t help in smooth transactions.
Verification of Seller and buyer is not inbuilt as part of the marketplace.
Quality control is missing which leads to counterfeit products getting listed, resulting in trust issues among buyers.
Delays, lost packages, and high shipping costs impact the buyer’s experience.
Concerned about personal safety during meetups.
Wasted time for lengthy negotiations.
During my entire design I have always kept these important aspects in my mind:
Clear message to the user that helps navigate the user in the right direction and decide the next step.
Confirmation of the action as financial transactions are involved.
Help users finish a task at a fast pace, giving them the ability to skip a few steps and finish them later on.
In this flow where the user has to transfer the money from the wallet to their bank account but the amount was insufficient to transfer, the app clearly states the flow that needs to be done.
HI-Fi Layouts
Buyer Process
In this flow, where the seller is new to this app and how the seller will list their items.
Prototype
In this flow where existing users are not signed in but they have sufficient amount of money in their wallet.
This Prototype is trying to empower the user's entire purchasing and selling experience in a safe and secure manner and at the same time making sure they can find and buy the items which the user is looking for.
Usability Testing
I engaged with Five participants Richa Kumari, Apoorva Gupta , Piyali Roy, Harsh Mouar and Abhishek Thakur to validate our prototype and note down their activities and feedback.
#Issue 1
After wallet funding is successful, the message mentions as Payment successful whereas it should be wallet reloaded.
Before
Before
Conclusion
After
#Issue 2
For users Begin chat button is squeezed on the product detail page as it is the important button for this page it should be little highlighted as well as “Begin Chat” is confusing for the user as it is not clear if that will initiate the chat with the seller or the platform folks for any confusion or inquiry.
After
My methodology has consistently revolved around prioritising the user with hassle free experience and being transparent across to gain user trust for the marketplace. This includes providing a clear message to users at every step of the buying experience and making the buying experience safe and secure.